Content

To extend the existing bus shelter agreement
with Clear Channel for a further five years until 2029 to develop
digital advertising for the provision of three new green roof bus
shelters and receipt of 10% net revenue on all the digital
screens

Reasons for the decision

Traditional bus shelter advertising was based
on ‘six sheet’ paper posters which the current
advertising bus shelter stock is equipped with enclosures for.
Clear Channel is developing digital advertising, which is taking
over from paper advertising, and this agreement extension will
permit investment to increase the digital screen stock across the
advertising bus shelters. Clear Channel will provide three new
green living roof bus shelters and pay 10% net revenue per annum on
all the digital screens to the council, as well as permit council
messaging or promotion on unused advertising space on the digital
screens for the extension period.

Alternative options considered

Not to accept the request to the extension to
the agreement and remain with outdated advertisement bus shelter
stock and not realise revenue income and improvements.