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To award a contract to Litter
Aware Limited for the supply of Litterlotto and At Home
‘app’ package with virtual bin audit included for a 12
month period from 1 February 2025 to 31 January 2026 for the sum of
£16,000 plus VAT.

Reasons for the decision

To increase the Council’s recycling rate and
improve the cleanliness of the borough, there is a need for better
communication with residents to achieve bahaviour change that
supports increased recycling, reduced waste and littering in the
borough. 

Using advanced technology the
‘application’ (mobile phone ‘app’) has been
created by Litter Aware Limited working with different Councils and
large brands and uses the software easily downloadable or
accessible by residents to incentive more recycling at home and
more litter picking out in the community.  This is the only provider of an app that we have
identified that financially incentivises and rewards residents who
participate in litter picking or recycling and is of a unique and
specialised nature. 

By depositing litter and recycling correctly user
will have access to guaranteed redeemable virtual coins and weekly
jack pot prizes.  Waste and collection
dates can be loaded into the app to help residents remember
collection days reducing missed collections; information can be
sent to the app to promote garden waste subscriptions and other
recycling initiatives to increase recycling volumes and therefore
income as well as reducing contamination helping to increase the
quality/sales price of materials.

The ‘app’ does not require any
integration with Council systems and is stand alone and managed by
the supplier and the resident.  The
details of what is provided are contained within the quotation and
agreement attached to the cabinet member decision.

Officers have consulted with other Councils who use
the app and they all view it as a very useful tool in communicating
with residents who don’t use social media and some have
suggested significant financial savings as a result however this is
more likely to be gained from recycling rates being supported with
information to participate in the scheme with the additional
benefit of lower contamination and missed collections as set out
above. 

More people litter picking will reduce the amount of
litter in the borough and may reduce the resource required by Ubico
but this is unlikely, it is more likely that it will offset the
need for additional staff and avoid revenue costs.  If this is successful it is intended the agreement
will be renewed at the end of the 12 month period.

The ‘app’ is purchased on an annual
basis (1 February 2025 to 31 January 2026) and will be funded by
within existing advertising/marking/communications budget - RYC007
4317.  A waiver will be required to
support this decision.

Alternative options considered

The only alternatives are more social media posts but with a
limited number of residents viewing our social media platforms this
is not useful in achieving behaviour change; more letters and
leaflets through doors however may help however we are trying to
reduce the amount of paper we use and this is a costly alternative
to reaching all households although some leaflets and letters will
be required to support this initiative.