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That the Council enters into a grant agreement with Gloucestershire
Everyman Theatre Company Ltd for the period 1 April 2025 to 31
March 2026.
 

Reasons for the decision

The council pays an annual grant of £122,300 to the
Gloucestershire Everyman Theatre Company Limited.

In line with the Council’s recently adopted grant policy, an
agreement has been drafted that sets out the terms by which the
grant is offered.

This includes the outcomes that the Council expects the theatre to
deliver and a range of corresponding performance measures.

These are set out below:

Outcome

KPI

Protect,
conserve and improve the fabric of the Everyman Theatre
building.

£110k spent annually to maintain the building and keep it
in compliance with H&S standards. 

Attract
visitors and improve the economic vitality of the town.
 

100,000
visitors from Cheltenham attending shows at the Everyman
Theatre.
 
120,000
visitors from outside of Cheltenham attending shows at the Everyman
Theatre.

Enhance
the quality of life and wellbeing of Cheltenham residents through
inclusive access to creative and cultural opportunities

200
hours of free meeting/delivery space for community
groups.
 
100
activities/events/workshops delivered by Everyman Theatre education
and community department.
 
2,000
people (all ages) engaging with Everyman Theatre education and
community opportunities.

Engage
Cheltenham children and young people in positive activities that
enrich their social and emotional development
 

1,000
children and young people engaging with Everyman Theatre Education
and Community opportunities.
 
40
young people achieving an Arts Award (accredited
qualification).
 
15
creative or performing arts projects and/or groups for children and
young people in Cheltenham.

Deliver
community-based performing arts productions,  for the benefit
of Cheltenham residents

5
community-based productions
 
50
children and young people taking part community-based
productions.

Improve
the accessibility of the venue
 

To explore
the feasibility of creating a minimum of two wheelchair spaces side
by side in an accessible row to address the issue that two
wheelchair users cannot sit together.

 

 
 

Alternative options considered

None.