Purpose

The alcohol campaign contract is £36,000
over 3 years. Due to the threshold for direct award being raised to
£50,000 the decision was taken to direct award as Rdash
communications team have delivered the RethinkYourDrink alcohol
campaign since 2020 and has a recognised social media
identity.

Content

To direct award the Public Health alcohol
reduction campaign to
existing provider Rdash beginning on the 1st of August 2025 until
31st of July 2028.

Alternative options considered

Alternatively, the contract could go out to
tender but with the known branding and 5 years of continuity of
RethinkYourDrink along with Rdash also being the provider of our
commissioned alcohol and drug service the decision is to direct
award to
Rdash.