Purpose

To endorse framework setting out how EMCCA and its partners will deliver the £1bn growth ambition set out in the Growth Plan.

Decision

EMCCA Board:

A)     Approved the East Midlands Visitor Economy Strategic Framework (Appendix 1) as the long-term strategic framework for delivery of the East Midlands Growth Plan ambition to achieve £1 billion of additional visitor economy growth, and agreed that the Framework be launched following Board approval and used as a material strategic consideration in the development and assessment of future visitor economy proposals and engagement with the Visit East Midlands Advisory Board and sector partners.

B)     Noted the current and proposed investment activity outlined in Section 4 and that any future funding decisions, investment proposals and delivery arrangements will remain subject to the EMCCA Constitution, Single Assurance Framework and relevant approval processes.