Purpose

The I Am Greater website plays a central role in supporting the campaign’s objectives. It is the landing page that people will be directed to and provides a hub for information, support and positive opportunities for young people across Greater Manchester.

Since its launch, the IAG campaign has evolved, and there is a need to update the website to ensure it continues to meet the needs of its audiences.
The proposed updates will improve the website’s structure, accessibility and usability, ensuring that users can easily find relevant information, campaign resources and support services. The work will also ensure the website reflects the latest campaign messaging, incorporates updated content and provides clearer signposting.

Commissioning a specialist digital supplier will ensure the website improvements are delivered to a high standard, enhance the user experience and maximise the effectiveness of the campaign’s digital presence.

Decision

The VRU wishes to award Carbon Creative with a total of £15,000 to deliver updates and enhancements to the I Am Greater campaign website.

The website is a key digital platform supporting the I Am Greater campaign and provides resources, information and signposting related to youth violence prevention and positive opportunities for young people across Greater Manchester.

The total amount of funding to be awarded will not exceed £15,000 and payment will be made in stages to meet project milestones.