Purpose

To adopt the Marketing Requirements
Supplementary Planning Document, and to permit minor factual
changes to be made to it in future, post-adoption, as necessary, in
consultation with the Lead Councillor for Planning.

Content

Decision:
To
adopt the Marketing Requirements Supplementary Planning Document
(‘the SPD’) as shown in Appendix 1 to the report, and
to authorise the Assistant Director for Planning Development to
make such minor factual changes to the SPD in future,
post-adoption, as necessary, in consultation with the relevant Lead
Councillor
Reason(s):

1.    
Adopting
the SPD will support implementation of several policies in the
Local Plan that require applicants to submit detailed evidence that
certain land uses, as detailed in section 6.0 of this report, that
are proposed for redevelopment or change of use have been marketed
actively and comprehensively.

2.    
The
SPD’s guidance aims to provide clarity to applicants,
assisting them to prepare planning applications affecting the types
of development protected under these policies and thus subject to
its marketing requirements. The SPD’s adoption should
therefore help limit the need to request further evidence or
information from applicants and thereby contribute to greater
efficiency during the planning application process. It will also
aid decision makers to consistently determine planning applications
that comply with these policies.
Other options considered and rejected by the
Executive:

1.    
The
recommended option is to adopt the SPD. The clear guidance within
the SPD will assist applicants to prepare planning applications in
accordance with marketing evidence requirements in the Local Plan.
It will also aid decision makers to consistently determine planning
applications that comply with relevant Local Plan policies.
Adopting the SPD will ensure that the guidance carries material
weight in planning decisions.

2.    
The
alternative option is to not adopt the SPD. This would lead to less
certainty for decision-makers and applicants than the recommended
option.
Details of any conflict of interest declared by the Leader or
lead councillors and any dispensation granted:
None.