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RESOLVED:
 
This Council notes:
 
· 
That the
Council’s Corporate Advertising and Sponsorship Policy 2022
was adopted as Appendix 4 of the External Advertising Contract by
the Cabinet Procurement and Insourcing Committee on
16/01/2023.
 
· 
The policy outlines a
number of products and services which will not be accepted on
council-owned media, including the promotion of products high in
fats, sugars and salts (HFSS), alcohol, knives or weapons and
gambling services. These proscribed products and services would
undermine the Mayor’s priorities as set out in the strategic
plan for a fairer, safer, healthier Hackney working together for
every child.
 
This Council further notes:
 
· 
That it has adopted a
Climate Action Plan which acknowledges that consumption emissions -
the things we buy, use and sell - currently represent 73% of the
borough’s emissions
 
· 
That one of the five
themes of the climate action plan is a reduction in consumption of
goods and services that contribute to those emissions
 
· 
Such goods and
services include “high carbon” items, such as fossil
fuels, internal combustion engines and aviation, which must be
reduced or phased out to help reach our carbon reduction
targets
 
This Council believes that:
 
· 
Advertising can be
used to induce demand for  “high
carbon” products and services where there may be no actual
need, and where the products and services run counter to the
council’s stated policies, aims and objectives.
 
The Council resolves to:
 
· 
Include in the
Advertising and Sponsorship Policy 2022 at paragraph 2.3, an
additional subsection ix. reading [Advertising will not be accepted
if, in Hackney Council’s opinion, it is reasonably
objectionable on the grounds that it:......] could promote goods or
services that contradict the council’s Climate Action Plan,
for example by encouraging the use of fossil fuels.
· 
Encourage event
partners to consider their advertising and sponsorship policies in
light of the borough's carbon reduction goals, and where possible,
stipulate that a policy on high-carbon advertising and sponsorship
is a requirement in negotiations about the council’s
support.
 
Proposer  Cllr Chris
Kennedy
Seconder: Cllr Clare Potter