Purpose

Request to approve the contract extension for Cycle Centred Behaviour Change Programme.

The county council currently works with Love to Ride Ltd to supply and deliver a cycle centred engagement and behaviour change programme targeted at Lancashire residents, businesses and communities. 

This includes gamification, encouragement, competition, and reward structures; to help engage and sustain long-term active travel habits, the programme supports a healthy and fun competition element between or within organisations of a similar size or with multiple sites within and possibly outside Lancashire too.

Decision

John Davies, Interim Director of Highways and Transport has taken a decision to approve to extend Cycle Centred Behaviour Change Programme.