Content

Salford City Council - Record of Decision
TITLE: PROPOSED ADVERTISING SITE- A6 BROAD STREET, PENDLETON ROUNDABOUT
I, Councillor
Tracy Kelly, Deputy City Mayor, in exercise
of the powers contained within the City Council’s
constitution do hereby:
1.   
Approve a
revised rental offer from Wildstone
Estates Ltd for the proposed advert structure oversailing the A6
Broad Street, by Pendleton roundabout.
 
2.   
Approve the legal agreement to be
suitably amended and put in place to reflect the new rent
.
 

 
The reasons are
that, approval was previously given on
23rd October 2020 to develop a digital 96 sheet
billboard oversailing the A6 on Broad Street at Pendleton
Roundabout.
 
A license agreement
was put in place on 21st December 2021 to develop the digital
display on the bridge parapet on Pendleton bridge, however
following the advice from the Council’s structural
engineering team a new design solution has had to be developed
which now provides for a separate gantry to be built over the A6 to
support the advertising unit. This new gantry structure will be
situated 4m away from the bridge parapet, oversailing the A6 Broad
Street at Pendleton Roundabout.
 
The new gantry will incur an
additional cost which will be met by the developer, however, to
support the additional CAPEX, Wildstone
have asked for a reduction in rent.           
 
Options considered and rejected
were not to proceed with the proposals.
Assessment
of Risk:
Low,
all
development costs will be met by the advert developer, there will
be no liability on the Council.
 
 
The
source of funding: N/A
 
Legal
Advice obtained:  Tony Hatton, Shared
Legal Service
 
Financial Advice obtained:  Adam Mozley, Graduate Trainee Accountant
 
Procurement Advice obtained:
Christine Flisk: Procurement Manager
 
HR
Advice obtained: n/a
 
Climate Change Advice obtained: Jonathan Till, Project
Manager
 
 
The
following documents have been used to assist the decision
process:
Report
submitted to Property/Regen Briefing on 13 November 2023
 
Contact Officers:
Jonathan Till, Project Manager
Tel
No: 0161 779 6133

 

This
decision is not subject to consideration by another Lead Member/
Director

The
appropriate Scrutiny Panel to call-in the decision is the Growth and Prosperity Scrutiny
Panel.

 

Signed:
Councillor Tracy
Kelly
Deputy City Mayor
Date: 13 November 2023
 

*          
This decision was published on Monday 13 November
2023.

*          
This decision will come in force at 4.00 pm Monday 20 November
2023, unless it is called-in in
accordance with the Decision Making
Process Rules.