Content

9.1

The Economic
Development and Skills Policy Committee considered a report of the
Executive Director City Futures proposing that Sheffield City Council’s Marketing
Sheffield service submits an application for Local Visitor Economy
Partnership (LVEP) accreditation in June 2023 via the VisitEngland formal process.  

 

 

9.2

RESOLVED
UNANIMOUSLY: That the
Transport, Regeneration and Climate Policy Committee:

 

 
1. Agrees
that Marketing Sheffield leads on the submission of an LVEP
application to VisitEngland.
2. Agrees for Sheffield City Council to be
established as the accountable body on
behalf of
South Yorkshire in delivering the requirements
3. Notes the
need to establish an operational structure which supports the
delivery of the LVEP and seeks SYMCA financial resources as a
mechanism for creating the required structure.
4. Notes the development of Sheffield’s draft
Destination Management Plan
required as part of
the accreditation process 

 

 

9.3

Reasons for Decision

 

 

9.3.1

Inclusion
in the national and regional tourism agenda, and opportunities to
access match-funded or grant-funded tourism campaigns will be lost
if Sheffield does not pursue LVEP status as part of a South
Yorkshire partnership approach

 

 

9.3.2

Sheffield would
lose strategic support from Visit England, involvement in national
strategy development or involvement in Visit Britain/Visit England
marketing and other activity.

 

 

9.3.3

There is no
alternative existing structure across South Yorkshire that could
lead such a partnership and therefore the subregion would not be
part of the new national framework.

 

 

9.3.4

Marketing Sheffield
has achieved much success even within tight budgets. The small but
highly experienced team has achieved many successes through
creative work with partners which could be scaled up with the right
support. LVEP status will help us capitalise on this work for the
benefit of the Sheffield visitor economy for 2023 and
beyond.

 

 

9.3.5

It will create a
catalyst for more significant private sector engagement

 

 

9.3.6

It will allow
Sheffield, via the South Yorkshire LVEP, to apply for national
funding schemes managed by VisitEngland
as and when they become available

 

 

9.3.7

It will allow for
strategic support from VisitEngland,
involvement in national strategy development and involvement in
VisitBritain VisitEngland marketing and
other activities.

 

 

9.3.8

It allows Sheffield
to lead the way with South Yorkshire on developing national and
international audiences and reputation

 

 

9.3.9

It will strengthen
SCCs relationship with SYMCA and the local authorities in this area
by providing expertise and access to the national
framework

 

 

9.3.10

It is the first
step to addressing the challenges within the current Marketing
Sheffield structure (financial and capacity).

 

 

9.4

Alternatives Considered and Rejected

 

 

9.4.1

The alternative
decision-making option would be for each Policy Committee where a
project was taking place to agree the business case of the project
and then approval to draw down funding is sought from Strategy and
Resources Budget, which due to timescales of reporting cycles,
would be a lengthier process.