Decision

That from 29 November 2024 to 2 January 2025 the charges to park in the following car parks be amended in order for motorists to pay for an hour and park all day:

• Brixham – Freshwater, Oxen Cove and Brixham Central (up to the maximum stay of 3 hours) car parks;
• Paignton – Victoria Multi Storey, Hyde Road (Crossways) temporary car park;
• Torquay – Lower Union Lane, Union Square and Harbour car parks.

Reasons for the decision

The promotion will support the three town centre businesses to try and increase footfall into the town centres and surrounding areas during the Christmas Season.  The promotion provides an incentive for residents and visitors to spend locally in the three town centres rather than visiting the out of town shopping areas where there is the option of free parking available nearby. 

This will also support local businesses to encourage shoppers to the town centres in line with any promotions they are also running during this period. 

Alternative options considered

The following options were considered:

·         Option 1, to operate the same promotion as held in December 2023.

·         Option 2, the preferred option, to extend the time for which the promotion was in operation, thereby commencing on 29 November 2024 to coincide with the first day of the Trail of Lights.

·         Option 3, do nothing, this option was discounted given the challenges faced by town centres.