Decision Maker: Cabinet

Outcome: Recommendations Approved

Is Key Decision?: No

Is Callable In?: Yes

Date of Decision: May 7, 2025

Purpose: To consider a proposal in respect of how the council may look to increase revenue from sponsorship, to support council-led activity.

Content: 1.    That approval be given to a programme of pursuing the generation of sponsorship to support council activity, with a view to seek to deliver the expected benefits as articulated within the report;   2.    That the recommended resourcing strategy for such a programme (i.e. the procurement of a contractor) as articulated within the report be approved; and   3.    That delegated authority be given to the Assistant Director Strategic Growth and Development, in conjunction with the Deputy Leader of the Council, to conclude contractual matters associated with the report recommendations.

Reasons for the decision: To enable the council to pursue a programme of sponsorship generation activity, with a view to deliver the expected benefits as articulated within this report.

Alternative options considered: Do nothing – Under this option the recommendations do not proceed, meaning that the opportunity and expected benefits as articulated within this report do not materialise.