Decision Maker:

Outcome: Recommendations Approved

Is Key Decision?: No

Is Callable In?: Yes

Date of Decision: January 19, 2026

Purpose:

Content: The Executive agreed the recommendation as outlined above namely:   To agree and adopt the ‘Be You’ branding and guidelines and agree that these are overseen and administered by the Council’s Head of Communications.   To agree to the ‘Be You’ Business Quality Mark, which would be managed and administer by Renaissance in conjunction with Public Health.   To agree to progress the ‘Be You’ Youth Provider Quality Mark, providing funding to the United Youth Alliance (UYA) as set out at paragraphs 6.18 and 8.1 of the report.