Purpose

To approve the 5 year regional Destination Management Plan for the Visitor Economy

Decision

RESOLVED:

A     To note that Cambridgeshire and Peterborough’s LVEP application was approved by Visit England in May 2026. This means our region can access to the national LVEP Growth Programme and emerging Department for Culture Media and Sports (DCMS) ‘Visitor Economy Growth Strategy’.

B     To note and comment on progress to develop a Destination Management Plan (DMP), which is a condition of Cambridgeshire and Peterborough receiving Local Visitor Economy Partnership (LVEP) accreditation.

C     To note progress and comment on the themes of the Regional Visitor Brand and Narrative for Cambridgeshire and Peterborough, to ensure it is fit for purpose in strengthening the region’s identity, enhancing visitor appeal, and supporting delivery of DMP priorities.

D     To provide feedback on the implementation plans, with the aim that the DMP and Regional Brand and Narrative function as effective strategic tools for driving sustainable investment, innovation, employment growth, and civic pride, consistent with local priorities and VisitEngland guidance.

E     To recommend to the CA Board that the LVEP Board reports into the Growth Committee.

F     To establish a working group with members of the Growth Committee to help shape the LVEP Terms of Reference.

*Text in bold denotes additional recommendations.