Purpose

Tower Hamlets has very high levels of child excess weight.
Evidence shows that advertisements for unhealthy food and drink
products directly and indirectly impact what we eat. Young people
who recall seeing junk food adverts every day are more likely to be
obese.
The paper considers how we can protect children and young people
from the advertising of unhealthy food and drinks (foods and drinks
that are high in fat, salt and sugar), in order to contribute
towards our priority to promote children’s healthy weight and
healthy life expectancy. This is part of a wider programme of work
to support child healthy weight in the borough.

Content

DECISION:
 
1.   
Note the report and the proposed healthier advertising
policy.
 
2.   
Approve the healthier advertising policy to be adopted by the
Council.
 
 
ACTION BY:
ACTING CORPORATE DIRECTOR FOR HEALTH
ADULTS AND COMMUNITY (W. TOMSETT)
Associate Director of Public Health (K. Scammell)